Press

Background & Team

Kitchenbowl is a community for people to share and discover recipes as well as track their cooking journey. Founders Ryan Waliany and Serena Wu, a husband-and-wife team, wanted to create a cooking platform that makes learning how to cook fun and accessible.

"Our mission is to make home-cooking attainable for everyone, and to help people form lasting, healthy habits."

At Kitchenbowl, we believe that everyone is a cook, and with quality, step-by-step instructions, home-cooking is not only attainable but also enjoyable. Repeating video clips and images displaying techniques accompany each step of the cooking process, making the creation of meals simple and fun. Kitchenbowl is a platform for people who are passionate about cooking and a community where people can create and share their favorite recipes. The company is headquartered in Seattle. For more information, please contact us at press@kitchenbowl.com.

Media Kit (updated 8.11.16)


Our Products

Our first product, Kitchenbowl Recipes & Cookbook, reinvents the recipe with photos and GIFs for every step. Food bloggers can easily create and publish step-by-step recipes through the mobile iOS app to share with their audience. Consumers can search for recipes by categories, create collections, and follow inspiring food bloggers and chefs. Kitchenbowl was featured by Apple as a Best New App on both the iPhone (2014) and Apple TV (2015).

Our second product, Fork It — launched and showcased in the Future of Food at SXSW — helps the everyday person build healthier habits by tracking their home-cooked meals. People can "fork" a recipe from the web, share a photo of what they’ve made, and track their cooking progress. Through challenges, badges, and points, cooking becomes a fun and lasting habit — helping people save money, lose weight, and become a better cook.




In the News

The 10 Best Apps Every Foodie Must Have On Their Phone

"Fork It is a great app for anyone who wants to cook more at home but just doesn’t have the motivation or consistency of doing so. Thankfully this app helps turn cooking into a game through daily check-ins as dishes (like making gluten free vegan roasted red pepper pasta)." Read more


Fork It: Seattle founders serve up new cooking app

"Waliany explained how there was incredible engagement with the concept of different diets like paleo and sugar-free diets. People are looking for ways to stay accountable. When a user checks in, they upload a photo of the dish like they would on Instagram..." Read more


The Fork It app helps Food Network fanatics keep track of their home-cooked meals

"Similar to FourSquare, you can check in by clicking the “Fork It” button and upload a photo of your meal. Users can set cooking goals for themselves to eat better, improve cooking skills, lose weight, save money, or spend more time with their families." Read more


New ‘Fork It’ app aims to be the ultimate food tracker for home cooks

"Fork It can be summed up as a “Fitbit for food.” But it draws inspiration from many of the most inventive apps out there, from Foursquare to MapMyRun to Goodreads. The core of the app lets you track the meals you cook with pictures and show off your creations to friends." Read more


Tap, Tap, Snack: The 9 food and drink apps you should download today

"Its best feature is the step-by-step photos and videos, making even tough recipes a breeze. Store favorites in collections, Pinterest-style, and explore the tags for simple searching." Read more


15 apps every foodie must have on their phone

"On Kitchenbowl, people learning to cook can find step-by-step recipes, complete with photographs and GIFs. The app not only allows users to share their recipes, but also bookmark favorites and create collections to share for later use." Read more


GIFs Are the Ideal Format for Food Porn

"These GIFs aren’t intended to stand alone; they’re intended to be stacked on top of one another, so that you can scroll from one to the next to get an idea of how a recipe comes together. A startup called KitchenBowl uses GIFs in a similar step-by-step way, as a way to enhance traditional written recipes." Read more


Food industry vets pour $1.3M into Kitchenbowl recipe app as top chefs join platform

"'Primarily, we are going to be focused on reinventing the recipe format to make it more accessible to the millennial generation,' noted co-founder and CEO Ryan Waliany." Read more


Kitchenbowl Is A New Recipe App That’s TRULY The Best

"The interface is gorgeous; there’s just no distractions and no confusion. I know I'm raving here, but I'd love to see someone try to improve on this design because I'm not sure how they could." Read more


Kitchenbowl Raises $1M To Help Users Create Easy-To-Follow, GIF-Heavy Recipes

"In order to build up this library of content (it has about 1,000 recipes so far), Kitchenbowl is also trying to make the recipe creation process as easy as possible." Read more


What to make for dinner? Try the Kitchenbowl App

Seattle's KING5 news station interviews the founders of Kitchenbowl, live on TV the morning of December 23, 2014. Watch it here


App of the Week: Kitchenbowl makes it easy to share your recipes

"Adding a recipe is as easy as documenting the cooking process as you move through a dish. Take a photo every step of the way, and then tap out the instructions while the dish is cooking..." Read more


Kitchenbowl Rising To Top Food App Ranks

"Kitchenbowl, a mobile phone app that lets users post photographs and food recipes, has gained rapid popularity for its user-friendly experience..." Read more


How A Food Photographer Used Her Instagram Skills To Help Launch A Startup

"When Ryan Waliany and his wife Serena Wu were working on the launch of their new recipe app, Kitchenbowl, they knew taking a visual approach would be the key to their success." Read more


This Social Cooking App Breaks Recipes Down by Photo

"This is a great app for finally getting some documentation for those family recipes that you eyeball your way through every year and for discovering some new faves." Read more


Kitchenbowl on iOS Is the Instagram of Creating and Sharing Recipes

"The iPhone only app Kitchenbowl makes it easy to create cooking instructions with step-by-step photos all in a sleek, social environment..." Read more


Why this fast-growing recipe app startup moved from San Francisco to Seattle

"The ultimate vision for Kitchenbowl, which is being used by people in more than 1,500 cities, is to have an international food community that share photo-based recipes from around the globe..." Read more


Weekly Apps: PingPong, One List, Kitchenbowl and more

The wildly popular Brazilian design site, Abduzeedo, includes us in a weekly apps round up list, mentioning us as "an awesome app for food lovers." Read more


Kitchenbowl voor iPhone laat je stapsgewijze receptenfoto’s maken

A Dutch news site explains how you can share recipes to your social networks via the Kitchenbowl app, and compares us to the likes of Instagram and Pinterest. Read more


Thanksgiving apps every foodie will appreciate

AZ Tech Beat includes us in a list of mobile apps "to help solve our cooking woes" on Thanksgiving. "Calling all bloggers, foodies and early adopters!" Read more